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Marketing Manager

Responsibilities

  • Development of the long-term company marketing strategy and execution of the accepted strategy, incl. reviews and recommendations as needed to keep on track of expected results (OKRs)
  • Contributing to B2B sales growth, market penetration and cost-effective customer acquisition: OKRs for Marketing Lead generation and cost of acquisition to be agreed
  • Implementation and regular reviews of a Marketing Leads Generation strategy
  • Ownership of the business’ reputation and recognition: including brand, PR and communications
  • Identify customer needs and challenges in target markets and define the corresponding go-to-market strategies
  • Manage digital marketing and offline marketing campaigns to generate leads
  • Ensure that the team maintains and improves ongoing marketing programs: analyses and reports
  • Create and deliver marketing materials, content and sales enablement content: managing existing team members, creating online content and outsourcing within budget
  • Plan and support company presence and participation in industry events and conferences
  • Market review, research and evaluation of alternatives and competitors in the market (who, comparison with our offering and GTM strategies): including coordinated input from Product Team and Services Team
  • Working closely with the Sales Team: enabling them to meet their objectives incl. brand differentiation and solutions messaging to the market
  • Working closely with Product Team: to define marketing strategies for new and existing products: product marketing

Requirements

  • Min. 5 years of Marketing experience on senior position or in managerial role.
  • Digital marketing skills
  • Marketing analytics and reporting skills
  • Proven track record of successful marketing results
  • Excellent English

Nice to have

  • SEO experience
  • Copywriting skills
  • Account based Marketing

Before you apply /
Zanim dokonasz zgłoszenia

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