Marketing Manager

Responsibilities

Development of the long-term company marketing strategy and execution of the accepted strategy, incl. reviews and recommendations as needed to keep on track of expected results (OKRs)
Contributing to B2B sales growth, market penetration and cost-effective customer acquisition: OKRs for Marketing Lead generation and cost of acquisition to be agreed
Implementation and regular reviews of a Marketing Leads Generation strategy
Ownership of the business’ reputation and recognition: including brand, PR and communications
Identify customer needs and challenges in target markets and define the corresponding go-to-market strategies
Manage digital marketing and offline marketing campaigns to generate leads
Ensure that the team maintains and improves ongoing marketing programs: analyses and reports
Create and deliver marketing materials, content and sales enablement content: managing existing team members, creating online content and outsourcing within budget
Plan and support company presence and participation in industry events and conferences
Market review, research and evaluation of alternatives and competitors in the market (who, comparison with our offering and GTM strategies): including coordinated input from Product Team and Services Team
Working closely with the Sales Team: enabling them to meet their objectives incl. brand differentiation and solutions messaging to the market
Working closely with Product Team: to define marketing strategies for new and existing products: product marketing

Requirements

Min. 5 years of Marketing experience on senior position or in managerial role.
Digital marketing skills
Marketing analytics and reporting skills
Proven track record of successful marketing results
Excellent English

Nice to have

SEO experience
Copywriting skills
Account based Marketing